How To Start A Gift Card Program
Starting a gift card program is relatively simple and affordable. Most retailers, especially modern operations utilizing high-tech POS systems and other customer loyalty programs, will have few issues in creating a gift card operation.
Despite this, launching a gift card program will require some minor preparation on behalf of your business.
Tips For Running A Successful Gift Card Program
Simply ordering a bunch of gift cards does not ensure that you will get the maximum value from your gift card program. These tips can make the difference between a halfhearted program and a spectacularly successful one:
Best Places To Buy Gift Cards On A Discount
If you can’t get cards for free, the second-best way to earn more is to purchase them for discounted rates and selling them for a higher price. Gift card discounts may vary depending on the market value.
You’ll find that gift cards for popular brands have lower discount prices than other products. If you’re aiming to sell gift cards, here’s where you can buy them at discounted rates.
You May Like: Www Abercrombie Com Balance
Come Up With Creative Ways To Offer Gift Cards
While the concept of a gift card is straightforward, there are so many creative avenues for your business to offer them for returning and new customers alike.
- Offer them instead of coupons or discounts By offering a $5 or $10 gift card as a way of discounting an item, you not only show your appreciation to customers, but you also incentivize them to come back and buy more.
- Gift cards for large purchases Say you run a boutique clothing shop. You can offer gift cards for large purchases. A $20 gift card for a $100 purchase may seem like a hefty margin to eat. However, imagine the experience for the customer. They might come back and make another $100 purchase or more, just because of how much they appreciate your shop.
- Create special gift packages for each gift card If you can create more of an experience around buying and gifting a gift card, people might be more willing to purchase them. This could be as simple as a fancy note that goes with it or something thematically tied to your product or service.
- Use them as customer rewards Some shops offer a buy 9 and get the 10th free stamp card. Instead of this, you can offer gift cards, starting at $5, for continued patronage from shoppers.
Moving Forward With Gift Cards
Now that you understand how important gift card sales can be to your business, its time to add them to your inventory. Nearly 93% of American consumers have given or received a gift card, according to Gift Card Granny. Selling gift cards is an easy way to meet your shoppers demands and offer them full service. Not only are they a popular sale theyre the gift that keeps on giving for retailers.
Don’t Miss: Where Can I Use Apple Gift Cards
Dont Fill Up The Frame
For plastic gift cards only, keep in mind that there will be a Visa logo plus the card number, name, greeting and good thru date printed on the bottom half of the gift cardover the top of the image. So you will want an image that is still visible above the numbers. Shots that include ample space around the focal point or have simple backgrounds are good choices.
For egift cards or print-at-home cards, go ahead and fill up that frame! The more close-up the shot is, the better youll be able to see it on a mobile device or paper print-out when it gets delivered.
Beautiful Versatile Gift Certificates Creative Cloud Express Can Help You With That
Gift certificates are a great marketing tool and an easy way to promote your business, organization, or cause. Creative Cloud Express puts the power of creativity in your hands so you can let loose and design your gift certificate the way you like. Best of all, Creative Cloud Express is free to use and easy to master, so you can always get the perfect gift certificate made every time, quick and stress-free. And with all your previous designs saved in your project folder, Creative Cloud Express makes it easy to come back and dust off an old art to re-imagine it and re-used it in new and innovative ways.
Recommended Reading: Where Can I Buy Abercrombie Gift Cards
How Do You Accept Gift Cards
So, you know you want to accept gift cards. Now youre wondering how to make that a reality in your business. Thats where an EMV terminal/POS system comes into play.
Most EMV terminals and POS systems can accept gift card payments, though you should probably double check before purchasing one for your business. When you sign up for our gift card program, you get access to a host of cool features: you can customize the design of your gift cards to match your branding, and you can choose when to load value onto your customers gift cards whether that be before or after they purchase the card to thwart any attempts at fraud.
The key is simplicity. Gift card transactions, like any other method of payment, should be seamless. Checkout is an important aspect of the shopping experience, so make sure yours runs without any hiccups.
How Do Gift Cards Work
A customer initiates the purchase of the gift card, either in person or online. If purchased in person, the cashier selects the gift card program from the POS system and activates the gift card with the specified amount. The customer pays and receives the gift card as well as a printed receipt with the gift card balance. The customer then gives the gift card to the recipient.
If purchased online, the customer inputs the amount or selects from a drop-down list of available amounts. The customer enters the name and email address of the recipient, writes a note to the recipient, and completes the payment. The system automatically sends the recipient an email with the note, gift card amount, a unique number or barcode for redemption, and redemption instructions.
Don’t Miss: Gamestop E Gift Cards
Epos Nows Complete All
As well as using your mobile device, you can also create an online gift card program that integrates with your POS system.
Lots of cloud-based POS systems offer this functionality, by either having their own gift card service or integrating with third-party gift car apps. Setting up a gift card service directly through your POS is quick, easy and very affordable.
Our Custom Gift Cards Work With The Following Pos Systems
A& B POS Pro Adora POS AIM Aireus Aldelo Aloha Amigo ARC POS Aspex GO barnetPOS BIM POS Bindo Booker BPA Restaurant Software BrewPOS Brigade POS Cake Point of Sale Cash Register Express Cin7 CISEPOS Counterpoint Clouddish COMCASH Eats365 Envision Epicor EposNOW Erply EZ-Chow eZee Optimus Firefly Focus Restaurant POS Software Fooditter Franpos GASTROFIX gastronovi Office Harbortouch POS Heartland Retail HungerRush Point of Sale IndicaOnline Infor POS Innkey POS Insight ITWERCS Jonas Katalyst POS KORONA POS Lavu Lightspeed Loyverse MaitreD POS MHungry POS Micros MicroSale Microsoft Rms Mink Foodiee Mindbody MyOrder Box Nobly NCR Silver NorthStar Odoo Openbravo OrderMate Ordyx POS Restaurant Software Paytronix Phorest Salon PHP PixelPoint POS Bistro POS Nation Point of Success Positouch Power 8 QuickBooks POS Radiant Rain POS Rapid Bev POS RPower Retail Edge Retail Pro Rezku POS Revel Systems Salon Iris Self Ordering Kiosk ShopKeep Shopify Shoptree Simpra EPOS Sineron SkyWire POS SmartSwipe SP-1 SpotOn Restaurant StorePoint POS Stripe talech Thrive Tillpoint Toast POS TouchBistro POS TouchSuite Restaurant TRAY Trivec uniCenta Upserve POS Vagaro Vend Visual Retail Plus Windward WooPOS Zenoti And More!
Also Check: Where Can I Buy A Home Goods Gift Card
Easily Customize Your Gift Certificate To Match Your Brand
If just the thought of designing from scratch makes you cringe, take that chill pill and let us help you out.
With our selection of design elements, photos, and layouts you will most likely find ones that match your brand or the look that youre going for. Customize with your brands colors and add all the details that you need: amount, validity dates, a space for names, or even a short message for the recipient. Whatever the look and feel of your brand you can easily achieve it in Canva.
How To Sell Your Digital Gift Cards
Equally important as finding a gift card program is getting those gift cards into the hands of your customers.
We probably donât need to expound upon the importance of online marketing to do exactly that, but now is really the time to double down on your efforts. There are lots of subcategories that fall under the âonline marketingâ umbrella, but for now, social media marketing is an approachable channel to funnel your efforts. In the age of social distancing, social media is where most of your customers are hanging out, even more often than they did before.
In terms of selling gift cards, many digital gift card services, whether directly through your POS system or a third-party app, allow easy integrations or promotional features across social media channels. Still, itâs important to create your own posts and tweets to promote and consistently remind your customers of your gift card system. Not only does this achieve the obvious , but creating bespoke messages is so important for keeping you and your customers connected.
To make it really easy for your customers to purchase gift cards, you can also include a link in your Instagram and Twitter bios. Donât forget to update your website to reflect your updates, too. For example, you might consider adding a pop-up window or announcement bar promoting your gift cards .
Recommended Reading: Www.basspro.com/balance
No Hidden Fees & Free Shipping
Plastic Resource makes it easy to create gift cards for your business, without any hidden fees. Our prices are the same whether you provide a custom card design, use one of our 70+ pre-designed gift cards, or use our free design services. To ensure there are no surprises, UPS Ground shipping is also free of charge, regardless of the size of your order.
How To Activate Gift Cards With Your Point
The simplest way to activate gift cards is through your point-of-sale system. The process starts when a customer wants to purchase a gift card for a certain value. Your team collects payment up front the same way as any other sale. If youre offering physical cards, the customer selects their favorite design and your employee swipes the gift card through the terminal. Then, the dollar amount is keyed into the POS to process the payment. The card is now loaded with a dollar value, and your team can give the card and a receipt to the customer.
When a gift card recipient comes in to use their card, your employee accepts the card as they would any other payment type. Your POS will have an option to select gift card through the payment menu. The gift card gets run through the card reader, or, if youre using a barcode card, scan the barcode. Your merchant account processor approves the payment and the balance will be removed from the card account. If the balance is used in full, you can recycle the card or ask the customer if they want to reload a balance. The whole process is relatively seamless when run through your POS.
Merchants seeking to expand their gift card program should encourage the use of e-gift cards online. If you have the infrastructure, allow customers to access cards online, check balances, add more funds or make online purchases. Your gift card program can tie-in to a customer loyalty program, building engagement and encouraging repeat purchases over time.
Don’t Miss: Where Can Cabela’s Gift Cards Be Used
How To Create Online Gift Certificates For A Business
Gift cards have been the most popular items on consumers’ wish lists for more than 13 years, reports the National Retail Federation. As a small business owner, you can create digital gift certificates to raise brand awareness and increase sales. All you need is a free gift certificate template or a POS system that offers this feature.
The easiest way to create digital gift certificates is to use a free template, like the ones offered by Canva or Adobe Spark. An even better option is to choose a POS system that integrates digital gift card services so you can track sales and other performance metrics.
Eight Ways Gift Cards Can Benefit Your Business
When it comes to gift cards, theres something for everyone to love. Whether its seamless convenience, purchasing flexibility, choice potential or dependable gift-recipient approval, gift cards are a go-to for consumers.
Businesses like yours have even more reason to love gift cards. Merchants all over the world use gift cards to raise awareness and grow their sales. Adding gift cards to your marketing mix can further engage your customers and keep them coming back.
As online shopping and global e-commerce continue to reshape the retail industry, digital offerings have further propelled the popularity of gift card programs. According to Blackhawk Network, a global prepaid and gift card industry leader, digital gift cards are gaining even more acceptance among consumers.
Among retailers who accepted digital payments, shopping frequency increased by 69% and spending amount grew by 54%, according to Blackhawk. Additionally, 85% of shoppers surveyed reported that digital wallets made their shopping experience easier.
No matter the size and scope of your business, a modern gift card program can be easy and affordable to implement. Consider these eight ways that gift cards can further benefit your business.
1. Gift cards build brand awareness
2. Gift cards capture more holiday sales
3. Gift cards enable the use of digital wallets
4. Gift cards enable customer engagement
5. Gift cards generate useful data
6. Gift cards are safe and convenient
Also Check: Does Oculus Quest Have Gift Cards
What Is A Gift Card Program
A gift card program is an opportunity through which customers can buy cards that carry a small balance to be used in your business, usually at a later date. Similar in size and appearance to a credit card or debit card, gift cards are made of PVC plastic and can be loaded using .
In the grand scheme of commerce, the gift card concept is relatively new. While gift certificates have had a long history in retail shops and restaurants, cards themselves are only several decades old. The original gift cards, introduced in the 1980s, were thin pieces of plastic that could be used to track purchases and redemptions.
The appeal of this type of loyalty program began to gain momentum in the 90s, replacing previous gift certificate systems, as stores quickly realized that these loyalty cards not only enabled the tracking of sales, but they provided free revenue from the volume of cards that went unredeemed.
The popularity of loyalty card programs is quite evident. Global gift card sales are expected to reach $1 trillion USD globally in 2020 alone and $2.7 trillion USD by 2027. Gift cards can be found in businesses of all shapes and sizes, from restaurants to retail boutiques.
Analyze Performance Vs Goals
Before starting your gift card program, you likely had goals in mind regarding anticipated overall performance. As such, only proper comparative analysis will ensure you are hitting your targets efficiently.
Rather than eyeballing results, take time to keep data organized in tables, charts and graphs. Monitor performance over time, and watch for month-to-month changes. Honing in on the specifics will allow you to identify shortcomings and come up with plans to correct them.
Recommended Reading: Lyft.com/gift
S To Make Business Gift Cards
- Contact your point-of-sale system provider and let them know that you will be purchasing gift cards directly from a gift card manufacturer.
- Request card data from your POS provider, which will be encoded onto your cards magnetic stripe or used to print barcodes onto your card, depending on the type of card reader that your POS system uses. Card data will typically be provided as an Excel spreadsheet or delimited file, such as a .csv file.
- Send this data, along with your artwork for gift card printing to the gift card manufacturer.
- Approve your proof, which is typically a PDF file depicting the appearance, quantity, and options chosen for your gift card. Once your proof is approved, your custom gift card will be put into production.