Choose How You Want To Deliver The Gift Card
Though Ive been making personalized gift cards for years, Im still surprised that few people know that plastic gift cards can be customized. You can add a personal photo, change the message on the card and have it delivered in about a week. If you need a gift delivered more urgently than that, you can either send an electronic gift card or make one that can be printed on your home printer. Heres what each type of gift card looks like:
Create A Data Source That Lists Tracking Numbers
To use mail merge to create a batch of gift certificates or coupons with tracking numbers, you need to set up a data source that contains a column listing the tracking numbers. If you plan to add only the tracking numbers to your publications, create a data source for the tracking numbers. If you also plan to use mail merge to insert additional information into your publications, such as customer names or addresses, you can add the column of tracking numbers to a data source that also lists the name and address data that you want to use.
You can use Publisher, Excel, Access, or Outlook to create a data source for your mail merge project. If you want to create a large list of unique, sequential numbers to use as tracking codes for gift certificates or coupons, however, you can use Excel to quickly generate this list.
Deactivating A Gift Card
You may want to deactivate a card for any reason. For example, perhaps the order with the gift card purchase was canceled or you simply dont want this card to be redeemed. A deactivated card cant be redeemed, however you can reactivate it anytime.
To deactivate a gift card:
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Ways To Maximize Your Gift Card Program
Maximizing the amount of money you can make from a successful gift card program requires doing more than simply putting the plastic on the counterthough that is a great place to start. Youll definitely sell more gift cards through impromptu sales from customers who intended to shop for gifts and you might find that loyal customers that see a gift card is available will now give your card in lieu of others. While profits from these sales are good and might even cover the cost of running the program, there is so much more you can do to market and use a gift card. Below are ten ways small businesses can make money with a gift card program.
To Create A Custom Gift Certificate Label
Again, theres an opportunity for you to get creative here. While Ive used items found in a coffee shop, you could use anything from a ski weekend to a 1-hour babysitting to $50.
The only requirement is you want to label your Excel columns. The header information will display when we get to Words mail merge.
We did an earlier Word mail merge tutorial using Excel to create personalized letters that share some of the same concepts.
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What Is Crello Premium 500000 Collection And How To Use Premium Images
For now, all the images are part of PRO plan. To generate your certificate, simply choose the format, go to the editing interface and browse available photos in the Photos/Media tab on the left. Images with a diamond in the right corner are premium images you need to download free as part of your plan.
How To Make Your Own Gift Cards In 4 Easy Steps
Make a totally unique gift card this holiday season in four simple steps. Tips on how to make your own plastic, paper and egift cards.
Find out about Gift Card Deals that last beyond the holidays.
For the 10th year in a row, gift card are the most-requested gift on holiday wish lists. Gift cards have been my favorite gift to give for longer than that. I love that recipients get to create their own experiences with the gift cards they receive.
Though I may get someone a gift card thinking he or she will spend it one way, the recipient might have entirely different plans. For example, my neighbor just gave me some movie gift cards as a thank you gift and suggested I use the gift cards to go to the movies with my friends. Though I could do that, Id rather use the gift cards to take my kids to the movies on Thanksgiving Dayone of our favorite holiday traditions. She picked the movie theater for me , but I still get to pick what movie I see, when I see it and with whom I sit.
If youre planning to buy gift cards for the holidays, an upcoming birthday celebration or as a thank you gift, then I have a tip for you. Make the gift card yourself. If youve never made your own gift card, then youre in for a treat. In just a few simple steps, you can create a gift card that is as unique as the experience it delivers.
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How To Run A Successful Gift Card Program
Growing a small business is tough. With so many other merchants in your area offering similar products and services, attracting and retaining customers can be quite the challenge. In many cases, your loyalty and incentive programs are the only opportunities you have to set your business apart from the rest.
Running a gift card program serves two purposes: increasing revenue and customer loyalty. When youre seeking a new and creative way to give yourself a leg up on the competition, a gift card program may be the solution you didnt know you needed.
In this post, well cover:
Run a smarter business in 2021
Are you ready for 2021? In this guide, you’ll learn how to set your retail business up for success in the new era of retail and beyond.
Can You Use A Gift Card To Buy A Gift Card
One thing merchants who sell closed loop gift cards should keep in mind is that from an accounting perspective gift cards are recorded as a liability to the merchant, not a sale. In other words using a closed loop gift card to purchase a closed loop gift card is a revenue recognition concern for small business owners and in our opinion should be avoided.
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About Gift Card Girlfriend
|From gift card tips and practical advice, to inspiring ideas and insights into the gift card industry, Shelley Hunter, Gift Card Girlfriend and spokesperson for Giftcards.com, is your go-to guide. As a gift card expert, she can address any gift card question or concern you have, plus share her signature way of turning gift cards into thoughtful, personalized gifts.|
Reward Employees With Gift Cards
Rather than cut checks or buy less useful incentive products , where applicable, reward top salespeople and other star performers with gift cards. Not only does the money come back to your business, but employees get the opportunity to act like customerstry the food, buy the fashions youre selling or use the services offered. You may get valuable feedback in the process.
Thats just the beginning. I truly believe any business should be able to make a gift card program profitable. For some, that means customers buy their gift cards in droves and recipients quickly return to the store to shop. For others, a gift card is more of a marketing tool that businesses use for sales incentives, customer rewards, come back offers and more. I do find that smaller businesses frequently make the mistake of simply putting a gift card display on the counteror worseputting a stack of gift cards underneath the register. One store owner told me she removed her card display because kids were taking the cards. I would suggest moving the display to a higher level, replacing it with one that does not hold physical cards or more fully analyzing the tradeoff. Is losing ten cards to kids in a month worth sacrificing what you might earn in potential gift card sales? Not in my mind. When in doubt, I suggest following the example set by large department stores in making sure your gift card is visible and available in as many places as possible.
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How To Record And Track Gift Certificates
If youre going to offer gift certificates, you should have a way for recording and tracking which ones are sold and used so you can prevent fraud and knock-offs. The most basic way to do this is through a number system. Basically, each certificate should have a unique number on it so that you can check off when theyre used and make sure there arent duplicates. If you have a POS system that works with gift certificates or cards, you might even include a barcode that you can scan to make sure a certificate is original.
Additionally, avoid placing gift certificates on display in your store or posting exact pictures of them on your website so people cant easily copy and edit them. You should also make sure they have a unique design, potentially even using some kind of hidden element like a watermark to make them specific to your business.
How To Set Up Gift Cards For Your Small Business Asap
Rallying cries to support small businesses through the economic turbulence of social distancing are spreading like wildfire on social media. But if your small business doesnt currently offer gift cards, you dont have any way to capitalize on your customers impulse to support your business and bolster your cash flow.
To help you launch gift card sales as soon as possible, weve put together a list of cheap and easy ways for a small business to offer gift cards. Because each option usually focuses on one aspect over the other, weve arranged this list from the easiest to the cheapest. The best news: every option is fast.
Hot tip: Many point-of-sale systems offer gift card sales. Your easiest option will likely be to go through the POS system youre already using. Depending on the system, you may be able to start running gift card sales within the day or the hour.
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How A Recipient Redeems A Gift Certificate
To redeem a gift certificate, the recipient must have an account on your store. Login to the account and click the link Apply a gift certificate to your account under the section Payment Settings.
On the next page, the recipient will enter the 13 digit gift certificate code and click Apply. The gift certificate will be applied to the recipient’s account.
Your customers can also reach the redemption page from your storefront by typing /redeem at the end of the domain name in the address bar.
Commissions On Sold Gift Cards
Gift cards are free to set up. You are only charged a one-off commission for gift cards that you have sold. The commission rate depends on your plan:
- 2% of the card cost on the Venture plan,
- 1% of the card cost on the Business plan,
- 0% on the Unlimited plan.
For example, you are on the Venture plan and you have sold a gift card with an amount of $100. The commission fee for you is 2%. Your customer pays $100 and you are charged a one-off commission of $2 for this card. The commission is calculated when a gift card is sold .
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Setting Up Gift Certificates In Shift4shop
In Shift4Shop, you can create as many gift certificates as you want. The Gift Certificate module uses your pre-set amounts. Consider making several gift certificates of different values. This will let customers buy gift certificates at different amounts even though they can’t set custom values. Most customers are used to gift certificates only coming in specific amounts, so this doesn’t cause problems.
Don’t want to clutter your products with many gift certificates? You can also create a single gift certificate product and let the customer choose the amount from a menu. Both methods are simple.
First, since these are going to be digital gift certificates, make sure they don’t get added to your shipping calculations. Go to Settings > Shipping > Shipping Settings and look for the Exclude Gift Certificate from Shipping box in the General Settings section. Make sure it’s checked. If you changed anything, click Save in the upper right corner.
Go to Products > Product List in your Shift4Shop Online Store Manager. Click the Add a Product button at the top right to create a new product.
Fill out the product information just as you would for any other item, including an image. In the Product Type menu, choose Gift Certificate. Add a Price and make sure to save your work!
Congratulations, you’ve made a basic gift certificate!
Making Multiple Amounts on One Gift Certificate Product
How Shift4Shop Gift Certificates Look to the Customer
More Tools for Managing Gift Certificates
Gift Cards For Small Business And National Brands
Although Plastek Cards provides custom plastic gift cards to national retailers, we also make gift cards for small business, with minimum order quantities starting at just 50 cards. Since our paper and plastic gift cards work with virtually every POS system, even small businesses can offer their customers the same convenience and gift-giving opportunities as large retailers. In fact, we currently manufacture custom plastic gift cards for independent merchants in every retail industry, including restaurants, clothing and jewelry stores, e-commerce websites, car washes, chiropractors, dentists, health clubs, nail and beauty salons, and more.
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Other Digital Gift Card Platforms
Although we mentioned Square earlier, the new Gift Cards feature in Websites + Marketing will also accept gift card URLs from other sites. Here are a couple of other platforms that are compatible with the Gift Cards feature:
- Clover. This is another POS service, similar to Square, that lets you order custom physical and digital gift cards.
- Toast. This POS platform is geared towards restaurants and other dining options.
How To Make Gift Cards For My Business
Gift cards are a wildly popular consumer item. Online retailers and brick and mortar stores alike offer gift cards, gift certificates, and plasticloyalty program cards online and at point of sale. Gift cards promote customer loyalty and when your customers give gift cards to their friends andfamily members, youvegot an opportunity to expand your customer base. Creating and selling gift cards is surprisingly simple. Just follow these 3 easy steps:
The following list provides ten ways small businesses can make or save money with a gift card program:
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Create Personalized Business Gift Vouchers
Gift vouchers have increasingly become the choice of many companies to motivate their workers. For example, some firms give their workers Amazon gift vouchers at the end of the month. Personalizing the voucher or check with the motifs of the company is a great way of and promoting yourself. You can also design discount vouchers for your store and offer them exclusively to your best customers, or simply using them as a way of advertising.
Print A Paper Egift Card
Now lets say that you need a gift card immediately, but you still want to hand-deliver it to the recipient. Many online merchants will give you the option to order an egift card but print it at home rather than deliver it electronically. Though you could send any egift card to yourself and print the email when it arrives, these print-at-home egift cards are designed for gifting.
Heres a list of gift cards you can print at home.
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Rules Surrounding Gift Certificates
Laws surrounding gift cards and certificates can vary from state to state. However, businesses are generally not allowed to refuse to honor a gift card unless the customer violates a term thats clearly laid out in the terms and conditions of the card, like presenting the card after a clearly marked expiration date. You must also clearly outline any terms and conditions on the card and avoid changing those without the customers knowledge.
Basically, if you want to offer gift certificates, explain exactly how they are allowed to be used and make sure you notate any limitations on the card itself, like if the card is only redeemable for a certain type of item or during certain days of the week. Place a clear expiration date on the front of the card. And then make sure your staff knows how to abide by all of those rules.