Offer A Discount With A Gift Card
If youâre determined to increase gift card sales in your Shopify store, and if you can afford to offer a discount, consider doing it to incentivize buyers.
And yes, to make things easier, you can actually bake the discount code right into the gift card popup, so when a customer clicks the button, both the card and the discount go straight to their shopping cart.
Here is how to do it.
Remember the step when you adjust the button-click settings on the popup? In addition to the âAdd to cartâ action, use the âApply discountâ action and select the discount coupon from the list.
This, of course, means you need to generate those coupon codes in advance.
They Increase Your Revenue
Gift card sales bring in money when theyre purchased, but they also offer an opportunity for additional revenue when theyre redeemed. The average card user will spend an additional $38 on top of the card’s pre-loaded amount, according to a survey by First Data.
Shoppers with gift cards are also more likely to purchase some of your higher-priced items since they see the gift card as being free money to spend. And heres another fun revenue fact: 72% of people who go to a store to purchase a gift card for someone else end up spending money at the on themselves, according to Retail Touchpoints.
Best Shopify Gift Card Apps
Gift Cards & Loyalty Program by Rise.ai
Gift Cards & Loyalty Program is the first mentioned on this list for a good reason. It is one of the most popular Shopify gift card apps and it is remarkably well reviewed.
You can set up the rule for the gift card so the system can automatically reward your customers when the rules are met.
Customers can send gifts to their friends and family via email with just a few clicks. And those gift cards are branded, so they can introduce new customers to your store.
Not only help you set up your gift card system, but this app can also help you build a complete loyalty and referral program.
You have to pay more for those privileges, though, so this app is aimed more at medium or big size stores.
- Advanced gift card experience to increase customer loyalty, retention, and satisfaction
- Set up unlimited rules to
- Customers can schedule and send gift cards
- Send gift cards and gift vouchers via email and IM
- Offer gift cards on social media
- Can issue gift card refunds or offer store credit for returns
- Can migrate gift cards, store credit and loyalty points for free
- Set up automated bulk gift card/gift voucher/discounts
- Helps you re-engage your customers with a proactive loyalty program
- Helps you set up rewards and referral accounts
- Works with all Shopify plans
- Integrates with other popular apps
- Easy to manage
They have 4 plans to choose from, each plan has an external list of features.
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Input Briefing: What Is A Shopify Gift Card
Gift card is an alternative payment method that provides its recipient with unlimited shopping opportunities in the store within the nominal value indicated on the card. Each gift card in Shopify has a unique code that is entered during checkout. The card can be designed for a particular buyer as a bonus or reward, or it can be left blank so that customers can independently purchase it for their needs. Many buyers prefer a gift card when they are not sure which gift to buy for family members or friends.
How To Use Shopify Gift Cards
Holidays, birthdays even hashtag holidays means git giving, one popular gift to give is gift cards. With Shopify, you are able to offer gift cards easily.
When you sale a gift card, the customer receives an email that contains a unique code for that person to use during checkout which applies the balance to the order.
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How To Use Shopify Gift Cards To Increase Engagement And Conversions
Once youve addressed the Shopify-specific logistics of gift cards, youre ready to use them to boost conversions to your store. For example, using your Email Service Provider , you could give your customers the opportunity to send an Id love a gift card from this store message to their friends and family, as a holiday or birthday gift idea. You could also consider allowing social sharing of your gift card product page, to allow customers to share their interest in a gift card to their followers.
Another common use of gift cards is to increase customer loyalty and engagement. For example, you could use a loyalty partner to offer free or discounted gift cards to reoccurring customers. You could also consider a program where if a customer buys a certain denomination of gift card, they receive a free gift card themselves. For instance, send a $50 gift card to a friend and get a $5 gift card for yourself. Or you could institute a program for a bonus gift card. In this case, a customer buys $100 or more, they receive a $5 gift card for future purchases. These are just a few examples of all the different ways your company can use gift cards as a way to build customer relationships.
Gift cards are an excellent way to increase customer engagement, improve current cash flow, and grow your store. Once your ecommerce and development teams solve for the unique intricacies of gift cards on Shopify and Shopify Plus, your company can take full advantage of the benefits.
Iii How To Add A Shopify Gift Card
From your Shopify admin, go to Products > Gift Cards.
Click Sell gift cards if you are a new user with no gift cards available.
If you already have some gift cards in-store, select Create gift card product
Provide necessary information for your Shopify gift card. To help your customers find your Shopify gift cards, add them to a collection.
Click View to see the gift card you just created in the storefront.
Now that you have activated the gift card feature, you can easily change the settings by accessing Gift cards > Gift card products.
Hit Make products available to display your product on the sales channel.
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Customize Your Shopify Store
With your gift card ready, the next step is to set up your online store.
Our goal here is to launch quickly and start selling, so Ill only be covering the essential elements for creating your homepage. You can always go back and improve the look and feel of your online store later.
To start customizing your store, go to Sales Channels > Online Store > Themes . For the purposes of this tutorial, Ill be using Debut, which is Shopify’s default theme , but you can also click Explore free themes for more options.
When youre ready, click Customize to be taken to the theme editor, which will let you edit the homepage of your online store.
Your homepage design is split into several Sections on the left-hand side, such as Featured Productor Testimonials, which you can add, remove, hide, or reorder to design your homepage. You can play around with the sections to design a homepage that feels right to you, but for this tutorial lets keep it simple:
Sharing Gift Card Links On Social Media
Another use for gift cards on Shopify is to show them off on social media. You can provide links to your most attractive products while promoting your new gift cards. Be sure to mention any affiliate or reward programs as well.
That is a clever marketing tactic that wont cost you a dime. Customers love to hear about gift cards and reward programs, and theyll learn about your business.
Play up the angle that your gift cards make perfect presents for loved ones. With them, customers can ensure their recipients get to pick out precisely what they want. So when promoting your business, dont forget to mention your gift cards on social media.
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They Encourage Loyalty And Repeat Visits
Several merchants offer gift card promotions, especially around the holidays, and they can be a great way to increase loyalty with your current customers. For example, offer a free $10 gift card to customers who purchase $100 in gift cards.
This type of offer might encourage a purchaser to spend more money, driving up the average amount of your gift card sale. You can make the bonus gift cards valid after the holidays and for a short period of time, boosting slower sales during the first quarter of a new year.
Discounting Your Gift Cards To Reward Customers For Bigger Purchases
One way you can reward loyal customers for helping you through this time is by giving them a discount for purchasing a gift card for a larger amount. Not only does this increase the amount of immediate cash flow you can generate per sale, its a nice way to say thank you to your customers.
Dont be afraid to reach out to your most loyal repeat customers. These customers often spend hundreds of dollars with you throughout the year. Incentivize them to support your business now by offering a discount when they purchase a gift card.
You can create one discount to apply across all you gift card denominations, or have discounts that apply to specific denominations or purchasing thresholds. Its up to you how you want to reward your customers.
Lets walk through an example by creating a 15% automatic discount applied across all gift card tiers. Customers will see this discount automatically applied at checkout, but remember to also communicate it upfront on your product page:
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Gift Cards Are Convenient Safe And Secure
Customers lose physical gift cards all the time. Sadly, once the gift card is gone, its gone for good. The same cant be said for the digital gift cards you can use on Shopify. Sending a digital gift card is effortless and secure. The amount will always stay the same, too.
Shopify has excellent security, which is another plus. As such, your gift cards are guaranteed safe and secure. Thats a benefit for customers as well.
Gift cards arent only convenient for customers, either. As a merchant, managing your gift cards is a total breeze. They offer a fast and convenient way to sell your products to customers around the world.
Reasons Gift Cards Are A Great Way To Boost Your Shopify Store’s Business
Offering gift cards is not only a great way to boost your bottom line, but its a great way to make your Shopify store more gift giver friendly.
Shopify gift cards are a great solution for businesses of all sizes, especially since it makes it easier for shoppers to send gifts to friends, family and loved ones. From a business standpoint, your company can also benefit in some exciting ways. Utilizing the Shopify gift card tools instead of creating your own or using a third party is a great way to keep things more organized. Customers can also buy and redeem gift cards online and, if youre using it, the Shopify POS in store. Everything is linked together for easy tracking and to cut down on fraud.
Here are some key advantages to adding gift cards on your Shopify store:
Out of the box, Shopify gift cards are emailed on a rather generic design and dont let you include a personal note or other gift details. One way around this limitation is through a gift card app, such as the Shopkeeper Shopify gift card app I’ve created. This app includes a huge library of all occasion and holiday-themed designs and adds the ability to let gift givers write a personal message and sign their name to gifts.
Out of the Sandbox readers are eligible for a free, 7-day trial of the full version of the Shopkeeper Gift cards app here.
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Iv Issue Gift Cards And Track With Your Shopify Gift Card Codes
When you issue a gift card, you generate a Shopify gift card code and email it to a customer without receiving any payment in return. You decide how much the gift card is worth, and the customer who receives it can use its value toward other products in your store.
From your Shopify admin, go to Products > Gift Cards.
Select Issue gift card.
In the Issue gift card dialog, you can adjust these following sections:
- Initial value: The value amount of the card that you can redeem later
- Customer: The customer you send the Shopify gift card to. Either name or email is required.
- Expiration date: If you want to set an expiry date for the gift card, then click Never, and uncheck Never expires to select a date
- Notes: Optional. The note is visible when viewing the gift card in your Shopify admin, but is not visible to the customer.
Click Save to generate the Shopify gift card code. This is the only time you will be able to view the entire Shopify gift card code.
Your customers will receive an email as follows. This email contains a unique Shopify gift card code that they can use at checkout to redeem its value.
After sending out the Shopify gift cards, you can view the issued gift card information in your Shopify admin dashboard.
From your Shopify admin, go to Products > Gift Cards.
On the issued gift card’s page, you can view its details and Edit.
Enter the correct customer information and select whether to send the gift card.
I What Is A Shopify Gift Card
A gift card is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related business.
According to Statista, the global gift cards market was valued at approximately 320 billion U.S. dollars in 2017 and was forecast to reach a value of 510 billion U.S. dollars by 2025. First data statistics showed that among millennials, 55% agree they’re more likely to visit a store they would have normally skipped, and nearly two-thirds are likely to visit a store more often.
Remember how happy you are going to a computer store with a discount voucher? Thats loyal customer treatment, bundle sales and all the things macro knowledge. In essence, thats how a gift card works.
As a digital kind of gift card itself, a Shopify gift card is made online and distributed by Shopify store owners to their customers via email as an incentive. A gift card is also a special type of product that customers can buy and use as payment toward future orders.
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Publish Reminders On Social Media
Whether youâre selling gift cards or not, remember that some of your social media followers might be unaware of that. Make sure you remind them that they can purchase gift cards from you! If your store has a Facebook page, you can even add gift cards as products to the Shop using âCommerce manager.â
How To Create A Shopify Gift Card
Shopify made eCommerce super-easy. This is a fact! You just need a couple of clicks for some really complex actions which takes huge time and effort in other platforms like Magento etc. The same applies for the Shopify Gift Cards. It takes almost nothing to create a gift card and leverage it for your business in Shopify.
Here is a step by step guide to create a Shopify gift card:
If you want to learn more about the Shopify gift cards and its features, please visit here.
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Customize The Copy And Design
Weâve designed these templates so that you could use them âas is,â but if you want, you can easily change both the description and style. For example, to change the text, just click it and type your copy. To change the font or color theme, use the Theme menu at the top.
Finally, if you want to replace the image, click it and either use the built-in image gallery or upload your own creative.
How To Use Gift Cards With Paypal Express Payment Provider
I am not sure if this is even possible but would there be a way to use the gift card if you are using the PayPal Express Checkout? I know that when I go to the checkout page, there is no area to enter any gift cards or use any other form of payment except PayPal. Any help? Thanks
Are you referring to the PayPal payment option that appears in the Express checkout section on the Information page in the online checkout? Here’s an example of what that looks like:
If this is the PayPal Express option you’re referring to, then selecting this option from this step in the checkout won’t give your customers the ability to redeem their gift card. This is because this is an accelerated checkout option, which is designed to offer customers a quick, one-click checkout experience. This is also the case if the customer selects the PayPal dynamic checkout button directly from the product page.
If your customer wants to redeem their gift card and pay for the difference through PayPal, they’ll need to proceed to the payment stage of the online checkout. There, they can choose to enter their gift card code and also select PayPal as a payment option. Here’s what that stage of the checkout looks like:
To recap, accelerated payment methods are meant to offer customers a one-click checkout experience. For that reason, customers who want to redeem gift cards must proceed through the online checkout, where they’ll be able to enter their gift card code from the Payment page.
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